EL.ET.A- Proton Markets
Private Label Products Design
The Greek shopping company "EL.ET.A SA" was founded in 1998 and today has exceeded 370 supermarket businesses, with a capacity of 578 establishments. The Group was created with the aim of supporting Greek supermarkets in this ever-growing market. The vision of EL.ET.A was to create a single chain of stores under the name "Proton", with their Greek identity as their common characteristic. To date, 28% of the group's supermarkets have been renovated and remodeled to the "Proton" brand standards. The group's strategy is to provide the aforementioned brand identification to even more stores, making them immediately recognizable by the consumer in any region of the country.
The ultimate goal is always the qualitative upgrade of both the stores and the merchandise.
Our collaboration started in February 2015 and was completed in March 2016. 40 new labels were designed for EL.ET.A. and 60 pre-existing labels were redesigned into product lines under the Proton signature.