your brand, grand!

The most common, perhaps, question asked to great artists of all kinds is "Where do you draw your inspiration from?". If we’d like to give the most common answer, we’d say “from movies, objects, books, travels, people, all things considered by life itself!

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The design worships the letters! Either for typography and logos or art exhibitions, in recent years the designers and graphic designers worldwide have done their job ...  literally!

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Ηο Ηο Ηo sHopping

Christmas is the most consuming period of the year. In our minds, the first images of the Christmas time are one of the shops packed of people and one of the happy people walking down the streets, holding a lot of shopping bags in their hands, obviously satisfied by their choices.
The owners decorate their shops in the Christmas spirit, one or two months before Christmas, for commercial reasons. It’s like this kind of decoration encourages for shopping, like an invisible voice gives rise to “It’s Christmas time… let’s go shopping!”
If we add the Christmas music to this vibe, then it seems natural that we walk around the streets with a carefree step, suddenly believing, as if we were kids, in elves, reindeers, and Santa-Claus, like something in the air flowing and invisible, can make our wishes come true!

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Whenever we refer to the Branding, we usually think of the corporate identity of a glamorous product or at least of a product in strictly commercial terms.

But the Branding is also useful for fields that offer services of high responsibility to the consumers, such as services of Health.

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John shows a kind attitude towards his partners, his family, his friends, and his neighbours.

But John’s personality is transformed into something completely different, every time he leaves his own comment on the internet. Paradoxically, John’s comments are especially mean, malicious and insulting.

John turns into an outlier, a flamer, and a troll, whenever he is on the internet.

What is really wrong with him?

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