Samos Summer Campain 2016
Communication / Poster Design
The municipality of Samos, in an effort to create mobility and tourist interest for the island, highlights the beauty of it at the Metro, tram and Electric Trains of Athens.
The creative campaign is divided into two approaches.
The first approach is a summerish and lightweight. It "plays" with the combination of the name of Samos and the word SUMMER. "SAMMER JOURNEY',' "SAMMER MIRACLE", "SAMMER DISCOVERY", are just some of the phrases that get the feeling of Samos landscape.
The second approach "WE GO WE SUPPORT SAMOS" refers to the difficult times of the island because of the social issues, the influx of refugees worked negatively in the conscience of Greeks as a holiday destination choice.
The signature in both approaches is "Samos the Pythagorean Theorem of Culture".
For the images we do not need many words: the unique beauty of Samos, idyllic beaches, quaint villages, small corners of "surprise" to the unsuspecting traveler.
The aim of the campaign, one and only. Transpose the message that, Samos is here, always ready to offer the best hospitality and her generous beauty to each of her visitors.