To Mortari

To Mortari

Corporate Identity Design / Logo Design / Product Catalog Design

Mortari in Paros reveals an idea in the focus area, which responds to the concerns and moods of visitors of this special place, as well as of the inhabitants themselves and which in Greece has recently started becoming more visible. The idea of searching the "culture" in our food, which turns us into looking for quality and locally produced ingredients from various corners of Paros and Antiparos and the rest of Greece. This search is the basic structure of the owner's vision. This small unique shop in Paros has its own personality that makes it different. Here you can feel that you are in what we call "a shop full of small treasure", with the decor being full of emotions. Selected products from their personal vegetable garden give another value to everyday dishes.

In impressme we "baptized" this distinctive shop "The Mortari" and designed its corporate identity, emphasizing in the uniqueness of the area and the value of Paros' culture and tradition. We applied the design to a set of communication needs (stationary system, marking to promotional and utilitarian materials store, etc.) and we designed the product catalog.