STATIRAS Group of Companies
Naming / Group's Brand Architecture / Corporate Identity Design / Corporate Brochure Design / Web Design and Development
The need was described (brief) as a vision to create a group which will consist of separate companies. These companies will provide: Export services of Greek food products, Real Estate services, Tourist services, as well as trade products for promotional activities.
We examined and created the strategic positioning (brand strategy) and the architectural development of the image of the Group (brand architecture) and positioning of companies (brand position), defining the image of the corporation's group.
We gave the name (brand naming) Statiras Group and we separated the Statiras companies according to their activities under a comprehensive concept. We designed the ID of the group of companies (master logo) and the ones of the separated companies.
We applied it in communication needs, stationary system, website design & developing for the group of companies, www.statiras.gr . Furthermore, study and design markings office space were conducted and now we continue in communication strategy.