Döner MOO

Naming / Brand Architecture / Corporate Identity Design, Logo / Corporate Brochure Design / Package Design / Communication Design

Statiras Export has been supplying Greek catering firms with doner kebabs since 2013. Doner kebab, which means "spit spinning", is the name for the meat mixture of minced lamb and beef. In its present form it was first encountered in the 19th century in Bursa, Turkey. Nowadays, it is one of the world's favorite ready meals and is served like a sandwich in a Turkish flatbread. The way of serving the doner along with salad and sauce was created by Turkish immigrants in Berlin in 1971, making the meal more attractive to German consumers. Since the early 1980s, the doner has been the most popular ready meal in Germany.

The company approached impressme-your brand grand aiming to create a new chain of stores emphasizing the younger ages. After carefully studying its image, and always in collaboration with the people of Statiras Export, we defined the new brand’s product architecture, anticipating its future needs. We designed the strategic positioning of its corporate and product image and made proposals for the implementation of its identity in various communication needs.