Corporate Identity Redesign, Logo / Product Packaging Redesign/ Strategy, Implementation & Management of Social Media / Redesign & Implementation of website www.elviart.gr
The Greek Bakery & Pastry Industry ELVIART KALOIDAS S.A. is a company with a successful and dynamic course. With more than a 55% share in the Greek market and an established wide network abroad, Elviart never stops developing its products and surprising in a positive way.
On its decision to proceed with a total rebranding of its image and communication, Elviart chose impressme – your brand grand as its creative and strategic stable partner.
Our team has studied the research taken by Elviart and listened carefully to the useful remarks of Elviart people, who are the real driving force of the company. Then we proceeded with a total of actions, for repositioning the brand in the Greek and global market.
We redesigned the corporate identity – logo, having in mind a more modern aesthetic approach of the strong tradition.
We redesigned the family product packaging with modern visuals and fresh design, so to bring out the products’ quality and their USPs.
We also redesigned the new website elviart.gr, using plain and clear lines. We have found new words to tell Elviart’s interesting story, its tradition and its authentic values.
We have edited the former photo material while we organized a new photo-shooting for a high visual outcome of a high-quality product.
We applied all the modern tools and automations on the operational side of the new website for a pleasant navigation experience, such as responsive design, animation and easy access to information with 7 languages.
impressme, also, designed the social media strategy and the online presence of brand ELVIART, for the most of social media channels, so as to reinforce the corporate digital communication of the company.
Our team aims, through our stable cooperation with Elviart, to make the unique taste and the quality of its products stand out as a basic ingredient of everyday culinary experience.