ELVIART KALOIDAS S.A. assigned the rebranding of its company to impressme – your brand grand. As an outcome of this delightful challenge we came up to a total refreshed and renewed www.elviart.gr.
ELVIART is a company that holds 55% of the Greek market share and is an export force to be reckoned with which started in 1922, when the great-grandfather Vasilis Kaloidas opened the first pita bakery. The rest is history, smells tradition and art that we took seriously into consideration when our team was tasked with – amongst other things – redesigning the company’s brand identity and logo.
The process began by taking all the ingredients from the research our team and ELVIART had done.
In our mind, the friendly mustached baker, ELVIART’s trademark. A distinctive figure whose smile – that we don’t see but is always there- captures the love and craftsmanship for fluffy pitas, made from the purest ingredients.
A lot of articles have been written about what is important to take into account while creating a company logo.
Work, is considered by most people, as a form of enslavement. Demanding bosses, overtime, difficult colleagues, tedious tasks, lack of motivation, a basic salary and the list goes on and on...
Colours give beauty to nature and to our lives. Their effect on us is much more important than we could ever possibly imagine. Their effect on our psychology, is immense in many aspects of our life. Each colour is unique and delivers different kind of messages (always in combination with each consumer’ s personal experiences and his/her feelings at the exact moment). To this effect, the power of colours must be thoroughly considered throughout a branding project.