your brand, grand!

Winter, Spring, Summer, Autumn.

The 4 seasons of the year have a natural effect on our mood, on our needs and desires.

During winter, we seek for warm moments, in the summertime we ask for freedom, in spring we need renewal, when autumn comes we like to organize ourselves and our lives from the scratch.

 The seasonal advertisement aims to predict our desires and prepare us for the next new season. It sustains a special kind of communication with its own unique key points:

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Impressme – your brand grand undertook with great appetite the assignment of the rebranding of Elviart Kaloidas S.A.!

We have started the project by redesigning the logo of the company.

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ELVIART KALOIDAS S.A. assigned the rebranding of its company to impressme – your brand grand. As an outcome of this delightful challenge we came up to a total refreshed and renewed

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ELVIART is a company that holds 55% of the Greek market share and is an export force to be reckoned with which started in 1922, when the great-grandfather Vasilis Kaloidas opened the first pita bakery. The rest is history, smells tradition and art that we took seriously into consideration when our team was tasked with – amongst other things – redesigning the company’s brand identity and logo.

The process began by taking all the ingredients from the research our team and ELVIART had done.

In our mind, the friendly mustached baker, ELVIART’s trademark. A distinctive figure whose smile – that we don’t see but is always there- captures the love and craftsmanship for fluffy pitas, made from the purest ingredients.

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A Logo is the symbol, the trademark of a company. Before one proceeds with logo design, they should become familiar and understand the philosophy and goals of the company. This is the fundamental objective.

A lot of articles have been written about what is important to take into account while creating a company logo.

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