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Branding and colour

Colours give beauty to nature and to our lives. Their effect on us is much more important than we could ever possibly imagine. Their effect on our psychology, is immense in many aspects of our life. Each colour is unique and delivers different kind of messages (always in combination with each consumer’ s personal experiences and his/her feelings at the exact moment). To this effect, the power of colours must be thoroughly considered throughout a branding project.

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What is the main difference between a product and a brand?

A brand is the product which radiates personality and values and has faithful consumers who become its best ambassador.

A product transforms into a brand through a procedure, which is called branding.

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